Google a SEO founded in 1998 was fascinated by its simple design by the user. The main characteristic of Google are that it possess both off page factors viz. page ranking and hyper link and on page factors like key words, meta tags etc. Most of the Search Engine Optimization tools were based on page factors only with wider manipulations by the operators. Web masters started concentrating on Link Building tools so that search engines provide optimum results to its users. Google has come to stay as a user friendly tool to the common user. He was able to understand what Search Engine Optimisation is. By keying in one or two key letters or words he is able to extract maximum information. From amateur user to research scholars started using Google as a web search option for their activities. Google was able to identify web spam that directs the users’ traffic to their web sites. Once a page is identified as web spam Google search engines throw them to recycle bin so that they may not detract the mind of the user. Google consists of 3 main servers which crawls in the web site and find most of the web pages.